Summer supermarket dairy price war struck
In the summer, the summer heat can hardly endure, and the shelf life of foods will be shortened accordingly. Major supermarkets will adopt large-scale promotions for cooked foods and dairy products at this time. In particular, the Dairy Special Zone is full of vocals, and price reductions and promotions will come and go. At present, several large-scale supermarkets in Nanjing, Yili, Mengniu, Weiquan, Guangming and Weigang and other major brands of yogurt almost every day have different forms of promotional activities, "buy one get one free", "buy two get one free" The tempting wording of buying yogurt cups, etc., did attract many consumers. It can be seen that the competition in the dairy product industry is also quite fierce.
According to the supermarket sales staff, the normal summer season is the off-season sales of dairy products. From July to October each year, major supermarkets in the country will have corresponding promotions. At the same time, with the vigorous research and development of major dairy products companies in the “functional dairy products†market and the launch of various new products, other low-temperature milk, room temperature milk and other products have also started a price war. Merchants have adopted various sales activities. To establish the position of the product in the minds of consumers.
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